Web design expertise…
…that goes way beyond what most people think of as "design":- Strategic planning: the role of the web in your overall business plan; how online activities support and extend your brand; customer relationship management.
- Information architecture: structuring and labeling your site so people can find what they need
- Content strategy: creation, maintenance and archiving of content.
- Findability, including search engine optimization and presence on third-party sites and social media (links, ads, videos, testimonials...).
Recommendations driven by user data:
- Usability research: qualitatively evaluating where and why users stumble or succeed.
- Quantitative analysis of user behavior.
Planning integrated with implementation:
- Content management system selection and set-up. Experience with open-source platforms includes Plone, Drupal and WordPress
- Accessibility as an integral requirement, not just an afterthought.
- Responsive design to enable your content to display well on all kinds of devices including tablets and smartphones.
- Processes that your teams can use to keep your web presence effective in a rapidly changing world.
